About
We're trying to give coaches their time back without taking the craft out of coaching.
Deload is one app for the whole coaching job — the programming, the roster, the messages, the athlete's phone, and the billing. Built for coaches who care about the work.
Founder
Derek Miranda
Founder, Coach & Athlete
Two-plus years coaching at Equinox, Precision Nutrition certified, then out on my own with the teams at Sportslab NYC and Fitness360NYC — programming for everyone from gen-pop and weight-loss clients to marathoners and competitive powerlifters and weightlifters.
Deload started with my own roster. I was running a stack of tools and leaning on generative AI, and at some point it clicked: AI is genuinely powerful when the person driving it already knows the craft. So I tried to automate my programming — and it worked.
The hard part was everything after the draft. Turning an AI-written program into something deliverable and manageable on the gym floor hadn't really been done — and honestly still hasn't, whatever the competition advertises. None of them have a true agent. I can see why: it took an enormous amount of work to build.
But hyperspecialized AI — tuned for one niche instead of trying to do everything — is exactly where I think this technology is heading, and we're still early. My industry needs better tools. Coach burnout is high. If I can build something that takes that weight off while making coaches more efficient and helping their businesses grow, then this felt almost necessary to build.
Deload is opinionated on purpose. It's built for coaches who care about the work — written to program the way I'd program, edit the way I'd edit, and stay out of the way the rest of the time.